Tuesday, April 07, 2009

Pick 3. Spend 50. Save your local economy.

By Cinda Baxter, Founder of The 3/50 Project
Cinda Baxter

No one needs to tell storefront retailers times are tough; truth be told, we were the first ones to see the mysterious tea leaves, being the closest connection to consumers. As early as last June, stores began seeing serious drops in revenue.

In the words of Erin Burnett, business news anchor for MSNBC (and my new favorite media voice), “I do think a lot of this is psychology,” referring to how determined the media seems to be to make things sound as hopeless as possible. “I’ve been collecting words the media has been using to describe the crisis: carnage, apocalypse, bleeding, hemorrhaging, crash. There is something to be said for a loss of perspective and a sense of hyperbole that’s taken over.”

Hear, hear.

Folks, it’s time the message changed, and if the media’s not going to do it...well.... who will? Yup. You.

Enter The 3/50 Project.
In a nutshell, The 3/50 Project is built on a simple concept—consumer loyalty to independent storefront businesses equals stronger local economies.

Pick 3. Spend 50. Save your local economy:

  • Pick three locally owned stores you’d miss if they disappeared, then return to them. Say hello.
  • Pick up a little something that will make someone smile. Those purchases are what keeps those businesses around. If just half the employed US population committed to spending $50 in locally owned stores each month, it would generate more than $42.6 billion in revenue. Imagine what would happen if 3/4 of them did that.
  • For every $100 spent in locally owned stores, $68 returns to the local economy through payroll taxes, property taxes, sales tax, payroll, and other business related expendatures. When purchasing from a chain or franchise, that amount drops to $43; if it’s spent online, nothing comes home.

Since the idea first popped up in a blog post mid-March, The 3/50 Project has taken off like a rocket.

To learn more about The 3/50 Project, visit http://www.the350project.net/.

Tuesday, February 03, 2009

Bridal Mania!

It's that time of year again... wedding season!

We will be hosting an Invitation Workshop in the store Thursday, February 19th at 6:30 pm and Saturday, February 28th at 10 am. No matter what your style or budget, Ekcetera can help you create wedding stationary to match your personal, creative style. This free, informational workshop will feature tips and tricks on creating the perfect first and final impressions for your wedding, including advice on creating your own invitation, cost-saving tips on how to make your invitations fit your budget, invitation etiquette and working, design ideas, and coordinating your wedding stationary.

RSVP by Monday, February 9th to emily@ekcetera.com.

Ekcetera will also be at the Bridal Expo this Saturday at the Maplewood Community Center. Please stop in and check out our new spring invitations including fabulous invitation label wraps and envelope enclosures! The Maplewood Bridal Expo is from 1pm-4pm on Saturday, February 7th. For more information, please visit http://www.maplewoodcommunitycenter.com/.

It's time for Minnesota Bride's annual "Best of...". If you love Ekcetera as much as we do, please take a minute to vote for us for "Best Invitations" and/or "Best Overall". It's easy, just go to http://www.mnbride.com/, click on "Vote for the best of 2009." Then you will need to vote for your favorite vendors in at least six categories. Voting ends March 1. Thanks!

Friday, January 09, 2009

Visit us at the Wedding Fair!

We are getting excited to be a part of The Twin City Bridal Association Wedding Fair! The event will take place on Sunday, January 18th from 11am to 5pm at the Minneapolis Convention Center. Visit twincitybridal.com for more information. Come check out some of our new Spring and Summer Wedding Invitation designs!